CREATING A CULTURE OF INNOVATION
This article discusses the concept of culture of innovation, which argues that the business model is the most important component for success. During the last 10 years the business model is mostly designed by the digital strategy. The best proof of successful digital transformations is the significant leap in the company’s performance and market position, compared to competitors. But such a remarkable leap is almost never possible without innovation, therefore, innovation should be an essential part of the digital transformation effort.